Keith Appleby, Ph.D.

Keith Appleby

About Me

Web Developer, Business Analyst, Data Scientist

I am a Tech Guy, Digital Marketer, and Data Scientist formerly based in Eugene, Oregon (2004-2022). I currently take advantage of remote work to travel and live the life of a 'digital nomad' as much as I can. But, I call Seattle, Washington to be my "home" most of the year these days.

I earned my Ph.D. in Sociology at the University of Oregon in 2012. My comprehensive exam area was in Quantitative Methodology (Statistics, Survey Research, Data Collection). Sometimes people ask "Oh, you aren't actually using your Ph.D.?"  because I am not working in academia. The fact is: Doing web development and business analysis, I use those sociological skills and training all day long, every day. I think one thing that sets me apart from others is that when I do an audit of a Google Ads account, for example, I can just eyeball the numbers, do the math in my head, and see the patterns in the keywords and conversion rates right away. I can then immediately translate that data into actionable (and profitable) business intelligence. So, yes, I use my Ph.D.

I ran my own business from 2004 - 2018 with a variety of business models - grossing over $1 million in revenue in 2008 alone. During that time, I also hosted several popular trivia nights at local bars and pubs.  I wrote a few bestselling trivia books under my pen/stage name, Dr. Seven Phoenix. You can check them out on Amazon if you want.

Nowadays, I work for "The Man".... trading in the security and reliability of a steady paycheck over the feast and famine (and stress) of running my own company.

  • Address 600 1st Ave., Suite #102, Seattle WA, 98104
  • E-mail
  • Phone 541-521-0099
  • Freelance/Consulting $150 an Hour, Select Projects Only


Web Development

Web Development

Business and Data Analysis

Business and Data Analysis

SEO and SEM Expert

SEO and SEM Expert


20+ Years of Experience - Ph.D., 2012



Doctor of Philosophy, Sociology

University of Oregon, Eugene, Oregon

  • 2012: Dissertation: Same-Sex Sexual Behavior in America: An Age, Period, Cohort Study. Committee: Michael Dreiling (chair), Robert O’Brien, Francis White, Eileen Otis
  • 2008: Comprehensive Exam: Quantitative Methods Committee: Robert O’Brien (chair), Richard York, and Aaron Gullickson


Master of Science, Sociology

University of Oregon, Eugene, Oregon

  • Master’s Paper: Predictors of Male and Female Same-Sex Sexual Contact. Advisor: Michael Dreiling


Graduate Course Work, Survey Methodology

University of Maryland, College Park, MD

  • Joint Program in Survey Methodology


Bachelor of Arts, Sociology

Millersville University, Millersville, PA

  • Minor: Economics


March 2021 - Present

Digital Strategist


Ibid., See below.

Sole full-time, salaried employee of an elite, principal-only, digital agency based in Portland, OR.

Primarily engaged in digital marketing, digital strategy, data analysis, conversion rate optimization, and technical implementation.


  • E-Commerce/Shopping (Google Ads, Facebook Ads, Bing Ads, Criteo)
  • Lead Generation (HubSpot)
  • Shopify Development
  • Technical Implementation (Google Tag Manager, Conversion Tracking)
  • Analysis (Google Analytics)

December 2018 - March 2021

Senior Digital Strategist/Digital Marketing Lead

FPW Media

  • Managed all aspects of integrated Google, YouTube, LinkedIn, Facebook, Instagram digital marketing campaigns with monthly budgets of over $30,000 including keyword research, copy writing, optimizing bids, managing budgets, adjusting ad targeting, performance tracking, reporting 
  • Created ads and tracking in the Google Ecosystem, integrating complex event and conversion tracking in Google Tag Manager and Facebook Pixel with Google Analytics event goals.
  • Connected CRM’s like Salesforce and Marketo with lead generation pages and web analytics including CallRail phone tracking, Zapier integrations, and other marketing automations
  • Conduct MailChimp email campaigns with split A/B Testing
  • Setup and connect PLA campaigns, Google Merchant Center / Google Shopping Feed, Amazon, and eBay sales channels with Shopify, WooCommerce
  • Analyzed organic search traffic in tools such as Moz Pro, SEM Rush, and BrightEdge to make both technical and on page SEO recommendations 
  • Collaborate with team members to develop visual landing page recommendations to enhance SEO
  • Responsible for creating monthly reports and custom client dashboards in Tableau, Google Data Studio and other data visualization tools
  • Lead author of proposals that generated over $1,000,000 in new contracts.
  • Google Ads Certified

June 2018 - December 2018

Web Designer

FPW Media

  • Designed , developed and maintained client websites (portfolio upon request), WordPress Super-Expert
  • Configured and supported hosting on WP Engine, AWS, Google Cloud Platform, Digital Ocean 
  • Created e-commerce sites, top to bottom, in both Shopify and WooCommerce
  • Responsible for DNS configuration, SSL installation, plugin  and app updates
  • Setup email for clients (including MX and SPF records) in Gmail/Gsuite.


Chief Operating Officer

Digital Research Lab, LLC

  • Streaming4Charity.Org/ :  Project involved accessing data from RESTful API’s (YouTube, Twitch, Reddit) to automatically update sites via cron and automate Twitter posts

  • Conceived and directed all aspects of, a single page AJAX application that allows users to donate their own CPU power to find free cryptocurrency for charity

  • Manage and generate content for web, social media, and related properties including Facebook, Twitter, Tumblr using Hootsuite and other tools

  • Create and manage Facebook advertisements, sponsored tweets, and pay per click campaigns, such as Google Adwords

  • Analyze site performance of both SEM and SEO efforts by utilizing Google Analytics and other custom tracking

  • Administration of dedicated server using WHM and CPanel

  • Developed and marketed the iPhone game, “Trivia With Pals”



Quizzo Pub Trivia with Dr. Seven Phoenix and

  • Dynamic and charismatic public speaker, hosting, writing questions, and running successful and popular trivia nights at local establishments including Starlight Lounge, Cornucopia, Level Up, The Barn Light, Oak Street Speakeasy, and Villard Street Pub

  • Impeccable customer service and people skills, cultivating a loyal and dedicated fan base and followers

  • Author of several Amazon bestselling trivia books including American Pub Trivia, American Pub Trivia: Volume II, 627 Challenging Sports Trivia Questions and others

  • Created E-commerce site, a B2C/B2B site selling individual and group quizzes to other quizmasters and bars



Onomatopoeia Holdings, LLC

  • Generated over $10,000,000 of revenue for clients including,,,, and many more

  • Responsible for all aspects of business including business development, accounting, cash-flow management, and implementing and allocating approximately $1,000,000 annual advertising budget

  • Recognized expert in search arbitrage, search engine marketing, and affiliate marketing

Marketing, Business and Data Analysis

Google Ads

Bing Ads

Facebook Ads


Google Analytics

Google Data Studio

Quantitative & Survey Methods

Data Analysis

Web Development






LAMP Stack



Case Study: Mid-Size E-Commerce Company
Case Study: Mid-Size E-Commerce Company
E-Commerce, SEM
White Label Consulting
White Label Consulting
E-Commerce, SEM, Web
Geo-Targeted Split A/B Testing
Geo-Targeted Split A/B Testing
E-Commerce, Web
SEO Optimization
SEO Optimization
SEO, Web
Large E-Commerce Retailer Google Ads Audit
Large E-Commerce Retailer Google Ads Audit
E-Commerce, SEM
Original Gmail Beta Tester
Original Gmail Beta Tester
E-Commerce Shopify Store Launch
E-Commerce Shopify Store Launch
Amazon Optimization
Amazon Optimization

"Men Lie, Women Lie, Numbers Don't."



Get in Touch

Get in Touch

600 1st Ave., Suite #102, Seattle, Washington 98104

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