Keith Appleby, Ph.D.

Amazon Optimization


  • May 20, 2020

This is a recent project. There are some curves you do not want to flatten. Between just May 1st and May 19th, generated over $6K in sales by optimizing the client's Amazon account, including using Amazon Ads. 

The key metric is at the bottom: Only $12 in Amazon sales in the previous year during the same time period.

That's about $115K per year (annualized) versus essentially nothing.