Keith Appleby, Ph.D.

Large E-Commerce Retailer Google Ads Audit


  • May 21, 2020

Month over Month: Decreased advertising costs by nearly 30% for the client, while increasing revenue by over 30%, resulting in a nearly 90% month over month efficiency on Return on Ad Spend (ROAS). In actual dollars, the client experienced an ad spend decrease of over $6,700 on Google Ads but generated more than $46,000 in additional revenue in the month following the implementation of the recommended strategy.