Keith Appleby, Ph.D.

Geo-Targeted Split A/B Testing


  • August 9, 2020

In this experiment, on Variant 1, the messaging on the slider home page of the site was changed to reflect a message relevant to the location of Geo-Targeted users. In one month, average revenue per session was less than $5 per session for the generic messaging, while the Geo-Targeted messaging saw revenue of over $10 per session.