Keith Appleby, Ph.D.

Case Study: Mid-Size E-Commerce Company


  • October 8, 2022

Problem: With increasing turnover, a large amorphous agency had checked out and was simply collecting a retainer from the client every month. They no longer had anyone at the agency who truly cared about the client anymore.

Solution: Hire an individual who cares.

YoY (September 2022 vs. September 2021): On Google Ads, decreased advertising costs by 3% for the client, while increasing revenue by over 40%. This resulted in a 46% year over year increase in efficiency on Return on Ad Spend (ROAS) for the month. In actual dollars, the client spent about the same on Google Ads but generated more than $80,000 in additional revenue on the month .

On Facebook Ads (that is, Meta, also including Instagram), the client's results were even better. Here, the client decreased costs by 76% while simultaneously increasing revenue by over 10%. Thus, they achieved a 366% increase in ROAS.  It should be noted that ad reach declined by 79%. But, that means that the client was previously spending a lot of money on trying to reach the wrong people and losing money while doing so. I make sure the right people see your ads at the right time.