Keith Appleby, Ph.D.

2006-2012

Doctor of Philosophy, Sociology

• 2012: Dissertation: Same-Sex Sexual Behavior in America: An Age, Period, Cohort Study. Committee: Michael Dreiling (chair), Robert O’Brien, Francis White, Eileen Otis
• 2008: Comprehensive Exam: Quantitative Methods Committee: Robert O’Brien (chair), Richard York, and Aaron Gullickson

2004-2006

Master of Science, Sociology

• Master’s Paper: Predictors of Male and Female Same-Sex Sexual Contact. Advisor: Michael Dreiling

2002-2004

Graduate Course Work, Survey Methodology

• Joint Program in Survey Methodology

1997-1999

Bachelor of Arts, Sociology

• Minor: Economics

March 2021 - May 2024

Digital Strategist

Ibid., See below.

Sole full-time, salaried employee of an elite, principal-only, boutique digital agency based in Portland, OR.

Primarily engaged in digital marketing, digital strategy, data analysis, conversion rate optimization, and technical implementation.

Focuses:

• E-Commerce/Shopping (Google Ads, Facebook Ads, Bing Ads, Criteo)
• Lead Generation (HubSpot)
• Shopify Development
• Technical Implementation (Google Tag Manager, Conversion Tracking)
• Analysis (Google Analytics)

December 2018 - March 2021

Senior Digital Strategist/Digital Marketing Lead

• Managed all aspects of integrated Google, YouTube, LinkedIn, Facebook, Instagram digital marketing campaigns with monthly budgets of over $30,000 including keyword research, copy writing, optimizing bids, managing budgets, adjusting ad targeting, performance tracking, reporting 
• Created ads and tracking in the Google Ecosystem, integrating complex event and conversion tracking in Google Tag Manager and Facebook Pixel with Google Analytics event goals.
• Connected CRM’s like Salesforce and Marketo with lead generation pages and web analytics including CallRail phone tracking, Zapier integrations, and other marketing automations
• Conduct MailChimp email campaigns with split A/B Testing
• Setup and connect PLA campaigns, Google Merchant Center / Google Shopping Feed, Amazon, and eBay sales channels with Shopify, WooCommerce
• Analyzed organic search traffic in tools such as Moz Pro, SEM Rush, and BrightEdge to make both technical and on page SEO recommendations 
• Collaborate with team members to develop visual landing page recommendations to enhance SEO
• Responsible for creating monthly reports and custom client dashboards in Tableau, Google Data Studio and other data visualization tools
• Lead author of proposals that generated over $1,000,000 in new contracts.
• Google Ads Certified
•  

June 2018 - December 2018

Web Designer

• Designed , developed and maintained client websites (portfolio upon request), WordPress Super-Expert
• Configured and supported hosting on WP Engine, AWS, Google Cloud Platform, Digital Ocean 
• Created e-commerce sites, top to bottom, in both Shopify and WooCommerce
• Responsible for DNS configuration, SSL installation, plugin  and app updates
• Setup email for clients (including MX and SPF records) in Gmail/Gsuite.

2012-2018

Chief Operating Officer

• Streaming4Charity.Org/Sharing4Charity.org :  Project involved accessing data from RESTful API’s (YouTube, Twitch, Reddit) to automatically update sites via cron and automate Twitter posts

• Conceived and directed all aspects of Streaming4Charity.org, a single page AJAX application that allows users to donate their own CPU power to find free cryptocurrency for charity

• Manage and generate content for web, social media, and related properties including Facebook, Twitter, Tumblr using Hootsuite and other tools

• Create and manage Facebook advertisements, sponsored tweets, and pay per click campaigns, such as Google Adwords

• Analyze site performance of both SEM and SEO efforts by utilizing Google Analytics and other custom tracking

• Administration of dedicated server using WHM and CPanel

• Developed and marketed the iPhone game, “Trivia With Pals”

2010-2017

CEO/Founder

• Dynamic and charismatic public speaker, hosting, writing questions, and running successful and popular trivia nights at local establishments including Starlight Lounge, Cornucopia, Level Up, The Barn Light, Oak Street Speakeasy, and Villard Street Pub

• Impeccable customer service and people skills, cultivating a loyal and dedicated fan base and followers

• Author of several Amazon bestselling trivia books including American Pub Trivia, American Pub Trivia: Volume II, 627 Challenging Sports Trivia Questions and others

• Created E-commerce site QuizzoPubTrivia.com, a B2C/B2B site selling individual and group quizzes to other quizmasters and bars

2002-2012

CEO/Founder

• Generated over $10,000,000 of revenue for clients including Zappos.com, HomeClick.com, 1-800-Contacts.com, BoatersWorld.com, and many more

• Responsible for all aspects of business including business development, accounting, cash-flow management, and implementing and allocating approximately $1,000,000 annual advertising budget

• Recognized expert in search arbitrage, search engine marketing, and affiliate marketing